Friday, July 28, 2006

"Israelis have been interviewed by the foreign press four times as much as spokespeople for the Palestinians and Lebanese."

A revealing article about the effectiveness of the Israel-first media spin machine was published in the Jerusalem Post on July 17, 2006: Israel calls up media 'reserves'. Worth reading. Tells you how much countering such cynical efforts is crucial. Some excerpts:
    Israel is succeeding in delivering its messages to the world on the security situation in the North and South despite the transition of key officials in the Prime Minister's Office, Foreign Ministry and IDF Spokesman's unit, officials in the three offices said Sunday.
    [...]
    Shariv said that Israelis have been interviewed by the foreign press four times as much as spokespeople for the Palestinians and Lebanese. As proof of Israel's success, he also cited a poll of Sky News viewers that found that 80 percent believe that Israel's attacks on Lebanon were justified.
    [...]
    Some foreign journalists covering the conflict have complained that they have had an easier time reaching Lebanese and Palestinian speakers than getting comments from official government spokespeople. Many Israeli viewers have complained that reports in the foreign press have focused too much on claims of disproportionate force on the part of the IDF and that the reports have neglected to put the current fighting within the context of how it started. But Shariv and Meir said that Israel was winning the international battle for public opinion.
    [...]
    "We take the job of explaining our position to the world very seriously and we are doing exactly what we need to do," [Prime Minister Ehud Olmert's media adviser Assaf Shariv] said. "The foreign press can't complain that they don't have anyone to speak to."
    [...]
    Shariv said that Israelis have been interviewed by the foreign press four times as much as spokespeople for the Palestinians and Lebanese. As proof of Israel's success, he also cited a poll of Sky News viewers that found that 80 percent believe that Israel's attacks on Lebanon were justified.[...]
    "We have never had it so good," Meir said. "The hasbara effort is a well-oiled machine."

1 Comments:

Anonymous Anonymous said...

GOOD ONE! Impressed... wow gold opportunity.

5:33 AM  

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